عنوان مقاله [English]
This Article is the summary of a research which has studied the lifestyle and the behavior patterns in the best selling movies. He meaning of lifestyle is a very new and novelty concept and it is about half of a century which this concept is discussed. The lifestyle concept is a part of new world and modernity. As David Cheney said in modern society people use lifestyle concept to explain their reactions. People shape their tastes and values by using media. In the other hand values, relations and behavior of people have changed in the format of modernity and tradition, although these two issues have become very crucial and challengeable issues in this century. Therefore in this research we study categorize lifestyle in two main meaning: traditional lifestyle and modernity lifestyle, as well as we categorized behavior patterns in two categories: material and cultural behavior patterns. Cinema industry due to best selling movies and lots of viewers has become one of the most reliable evidence for studying the lifestyle of viewers and film makers. Best selling movies with many viewers can show the values and attitudes of society ofIranso it can indicate the behavior of people by looking at their choice as well as their pattern of consumption. By looking at the results of this research we can indicate that traditional lifestyle and cultural behavior pattern are seen more in the movies than the modernity lifestyle and material behavior pattern.