عنوان مقاله [English]
Mass media in modern world have become one of the crucial elements which have affect not only economic and political aspects of life but cultural and social aspect of our life has been affected by them. National television in Iran has claimed to have an educational role as well as, Culture-Building for the society. This paper explains how media can build and change different aspects of culture then we try to study how we can show the representation of family in the television contexts concerning with the importance of family.
Therefore at first the culture meaning is divided to three main categories such as: Fundamental beliefs, values, norms and behaviors; Then the function of media in each expressed categories have been studied concerning with The 20-Year Perspective Document. Finally, the results have indicated that for building and changing the culture specially at the level of the family, firstly some changes in Fundamental believes should be made then the values, norms and behaviors should be considered. Indeed planning fundamental believes should be at the base of this kind of pyramid.