عنوان مقاله [English]
Nowruz is an Iranian ancient tradition and an emblem of the Iranian culture. Globalization process has developed a new condition for all cultures that may result in eradication of the indigenous cultures. What will be the destination of Nowruz, as an Iranian culture emblem, in the course of globalization? To answer the question, by eliciting Nowruz features, and globalization features, adaptability of Nowruz to globalization is explained. Nowruz includes features which cover humane and universal aspects. Focusing on ethical and humane values, promoting humane relations and altruistism, paying attention to the environment and emphasizing the health and sanitation are of the humane and universal features of the Nowruz. Regarding the features, Nowruz is capable of adapting to globalization. Thus, it can be saved and promoted through overcoming threats and taking advantage of the available opportunities in the global scene.