عنوان مقاله [English]
In the last two decades, the professional organization and operation of news agencies have been challenged and affected by 24-hour news TV channels and ever increasing web-based modern media. This has placed strong rivals before the professional operation of news agencies. In such a context, news agencies have adopted strategies to maintain status, survive, and compete as well as to be adaptable with the modern technology. Considering the necessity of employing modern technologies by the Islamic Republic News Agency (IRNA), the researcher has studied the position of IRNA in production and provision of modern multi-media services in comparison with the Associated Press (AP), Press Trust of India (PTI) and Reuters. The findings of the research, carried out based on a comparative model, suggest that like the news agencies under study, IRNA shall put on its agenda the production of quality news clips, multi-media news, graphic and info-graphic services and sending news packages on mobile phones.