عنوان مقاله [English]
Music is one of the most widely used materials in audiovisual media production and is a constant concern of activists and researchers in the field. In addition to the functional aspects of social media, music has multiple functions in the production of these media. Although there are differences between the functions of music in radio and other visual media, especially television, but the important point is that there is a meaningful difference between the meaning of music played on the radio and the broadcast of the same music on television. Does the music heard on the radio create or evoke the same meaning for the television viewer or are these meanings different? This article seeks to answer this fundamental question. This is important because today's audio music productions and their conversion into music video clips and their broadcasts on the platforms of cyberspace or on radio and television are expanding. These clips are sometimes studio productions and sometimes live or video music concerts. Playing a piece of music on the radio can sometimes provide a place for the musician and his singer to perform a concert or studio clip and sometimes the dignity that a video player can create while radio player cannot. Why is this? This article seeks to answer the question: Is the meaning of music played by radio different from that of video broadcasting? Why? Each medium, according to its requirements, creates special meaning. Music in radio doesn't have similar meaning, as a video music or clip broadcast from TV. Music, only is a combination of sound of music instruments based on special principles that impacts audience feelings and emotions. If there is meaning in music, the listener can get it, only by evoke. If it is a music with lyric, the combination of these two texts, music and lyric possibility creates another meaning for the listener. If this piece of music is video music or clip, the viewer faces three twist texts: music, lyric, and image. Although, the music video is the original text, but the three texts have functional textuality that can change the meaning in the mind of viewer. To hear and see music from long ago to the present day, people have encountered two types of music: music in the present and music in the absence. Music is present when the music presented is in the presence of the individual and is witnessed when performing the music. In this case, most of the presentpeople are influenced by the environment in which musical elements, including the instrumentalist and possibly the performer and possibly the singer, dominate and influence everything. Most of the time, people interact with music in the triple forms of emotional, emotional, or perceptual listening, and they rarely interact through just listening which is a very superficial type of listening. According to the library resources, music semiotic, textuality, and Requirements of getting meaning in each kind medium, this article, try to explain difference of music meaning in radio and video music or clip, that watch on TV.