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Volume 10, Issue 8 , February 2009, , Pages 157-172
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Volume 9, Issue 3 , November 2008, , Pages 157-184
Abstract
Although it can be claimed that religious prime concepts have real and stable meaning, always the meaning of the words suffers during the time and a word does not use in one meaning. Namely, it is the way of human’s conceptions that would determine the way of presence of such meaning at its life ...
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Although it can be claimed that religious prime concepts have real and stable meaning, always the meaning of the words suffers during the time and a word does not use in one meaning. Namely, it is the way of human’s conceptions that would determine the way of presence of such meaning at its life area.
This article neither seek to investigate historical transition of the concept of Roshd and Ershad, nor claim to attain their real meaning in Islamic culture; rather just try to approach its concept to real and stable meaning of these concepts and at this regard suggest a semantic system and a theoretical classification and pose an educative theoretical viewpoint. In other word, aside the historical transition and modern usage of Islamic Ershad, this article propose to define the meaning of Islamic Ershad and tread to theoretical classification for determining the relation of this concept with other near concepts. This meaning probe is taken place in an educative attitude and along the theory of the author in the area of Islamic education (Vision theory); therefore it is not simply included validity and Quran searching.
This article has been written with view to find a new perception of Islamic Ershad in the form of phenomenology and based on an interpretation of valid religious texts. Hope that this perception enters the planning area through changing sights.
Abutorab Talebi; mohamad ramezani
Abstract
The emergence of modernity has had consequences for the Iranian society and led to different values in the political, social, cultural and economic spheres. Development of these values while changing attitudes has led to changes in social, cultural and economic activities, including consumerism. ...
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The emergence of modernity has had consequences for the Iranian society and led to different values in the political, social, cultural and economic spheres. Development of these values while changing attitudes has led to changes in social, cultural and economic activities, including consumerism. The question is wether religiosity, values, traditions, identity, economic and social status can play a deterrent role in the process of consumerism or not? The present study was conducted with a sociological approach and a survey method using a questionnaire. Data was randomly collected from a sample of 506 people (residents of Kashan city) aged 18 years and above. Statistical tests have been used to investigate the relationship between variables. Statistical analysis shows that there is a signifisant correlation between religiosity, traditionalism, revolutionary identity, gender identity, religious values, and economic and social base with consumerism. The results of the multivariate regression equation show that religiosity has the most explanatory power in relation to consumerism. The results of the multivariate regression equation show that religiosity has the most explanatory power in relation to consumerism, Therefore by increasing religiosity the desire for consumption decreases.
ensieh torabi; mohamad reza moridi
Abstract
Galleries are the meeting point of the values of the artistic and the market community; galleries accord the aesthetic values with the values of the market by determining the price of art works. This accordance is more important for emerging artists, as it can enable them to continue their activities. ...
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Galleries are the meeting point of the values of the artistic and the market community; galleries accord the aesthetic values with the values of the market by determining the price of art works. This accordance is more important for emerging artists, as it can enable them to continue their activities. In this article, for studying the alignment and conflict between the values of the artistic community and the market community, the function of galleries and art fairs with consideration on their role in introducing emerging artists have been studied. Therefore, the concept of emerging artists has been addressed first; then the field study of the annual exhibition of ‘Haft Negah’ has been considered, and the role of this event in introducing the emerging artists into the Iranian art community has been critically evaluated. The methodology is based on a field study (in four periods 2012 to 2015) of ‘Haft Negah’ in which artists whose works have been sold at least in three periods were evaluated, and some of them were identified as emerging artists. The works of these emerging artists were evaluated by a group of referees (consisted of nine critics, gallery owners and artists). The research results showed that there is a great difference of opinion between the values of the art community activists and the beneficiaries of the Iran’s art market; In this market, some criteria such as innovation and novelty of the artist have the least importance (the lowest coefficient of influence in the regression model);
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Volume 12, Issue 14 , August 2011, , Pages 159-183
Abstract
Today communication technologies have affected our life, therefore in this modern world people can’t live without these technologies. However the development in communication technologies has some positive advantages, these effects have also some negative advantages too. Thus communication theorists ...
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Today communication technologies have affected our life, therefore in this modern world people can’t live without these technologies. However the development in communication technologies has some positive advantages, these effects have also some negative advantages too. Thus communication theorists have divided the effects of communication technologies in two categories: First, some theorists have believed that communication technologies have just positive effects Second, the other scientists in communication science have focused on just negative effects of communication technologies. This study examines both negative and positive effects of these kinds of technologies although the political and economic effects of communication technologies on globalization have been studied.
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Volume 11, Issue 12 , December 2010, , Pages 159-182
Abstract
In this essay we try to consider Brecht’s works to exploit and reproduce them in media as well as we try to make a logical connection between art concept and media capacity as well as delicacy, by making documentary his ideas and his works in theater and by considering them in social communications ...
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In this essay we try to consider Brecht’s works to exploit and reproduce them in media as well as we try to make a logical connection between art concept and media capacity as well as delicacy, by making documentary his ideas and his works in theater and by considering them in social communications framework. We also try to emphasis on both media and art aspect; also using the capacity of art in media forms and vice versa, using media forms for content and form of elevated art have been considered; however there is a particular attention to special style of encoding and to review the role of audience. In this case Brecht himself has targeted mass media with regard to the entertainment and attraction in art and promotes them to awareness and praxis. In this paper we try to review instructions which are useful for people who work in media and art field.
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Volume 9, Issue 4 , February 2008, , Pages 159-208
Abstract
In Islamic point of view whether philosophical approach or mythical, travel and tourism is of specific importance. This attitude makes Muslims consider travel as one of important concepts in culture, entering into common literature. Along with these reflections in trend of civilization development, including ...
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In Islamic point of view whether philosophical approach or mythical, travel and tourism is of specific importance. This attitude makes Muslims consider travel as one of important concepts in culture, entering into common literature. Along with these reflections in trend of civilization development, including Islamic civilization, we face unique status of tourism in this civilization. On the other hand the reason for paying a lot of attention to the travel by Muslims stems from their attention to Quran and sayings of Imams (peace be upon them). Based on this fact the purpose of this essay is to provide a terminology for travel used in Quran and to classify the verses related to aims and benefits of the travel in the world as Quran says: move on the earth.
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Volume 13, Issue 19 , October 2012, , Pages 161-190
Abstract
Niklas Luhmann is one of Germany’s prominent sociologists that with a systems approach began to study the nature of art. In his theory change of the structure of the modern societies based on functional differentiation had worthy importance. The differentiation lead to shrink of society to subsystems ...
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Niklas Luhmann is one of Germany’s prominent sociologists that with a systems approach began to study the nature of art. In his theory change of the structure of the modern societies based on functional differentiation had worthy importance. The differentiation lead to shrink of society to subsystems like to law, economy, politic, education, science, religion, art and so on, that communications constitute their parts. He for the definition of art to sensory perception, sensory perception conceded to psychic systems and art as communication conceded to the scope of social systems. In line with this view, art is known as a communication that perceived, a communication deceives perception and the knowledge of it conducts. In article will try with the study and evaluation Luhmann’s main books explain that art how is communication and how perception and communication gathers in itself.
Homayun Moradkhani; Ali Asghar Esmaeilzadeh
Abstract
The aim of this paper is the study of crime and criminal images in Iranian Cinema. The main question is that how Iranian films represent issues of crime and criminality. In this study, theoretical framework is representation theory, and analyzed based on 57 films. The films are produced in period between ...
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The aim of this paper is the study of crime and criminal images in Iranian Cinema. The main question is that how Iranian films represent issues of crime and criminality. In this study, theoretical framework is representation theory, and analyzed based on 57 films. The films are produced in period between 1380 to 1394, and research method is quantitative content analysis. The hypothesis of this study is that films present a type of popular knowledge about crime and criminality to audiences. The findings supported this hypothesis, they show that Iranian films represent different information about criminals, age, gender, social class and family situation. Also, films usually display social problems related to criminals, and try to explain criminality in their discourses and narrations.
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Mohammad Rahim Jafarzadeh; seyed mohammad Hosseini; hosseinali Jahed
Volume 15, Issue 28 , March 2015, , Pages 165-190
Abstract
This study sought to explore the effect of soft war on university students’ cultural identity. To this end, the participants of the study were 335 undergraduate university students of Behbahan. A questionnaire (author and year) was used to collect the data in the current investigation. Descriptive ...
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This study sought to explore the effect of soft war on university students’ cultural identity. To this end, the participants of the study were 335 undergraduate university students of Behbahan. A questionnaire (author and year) was used to collect the data in the current investigation. Descriptive and inferential statistics (i.e. t-tests) were used to analyze the data. Findings showed that the majority of students’ identities (i.e. cultural, religious, and national) who were under the influence of soft war, were greatly affected by this position. Moreover, they adhered strictly to the enemy’s cultural propaganda comparing to those students who were less exposed to soft war. However, the results indicated that in the present condition, students are still committed to Iranian-Islamic cultural identity. .
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Volume 11, Issue 11 , November 2010, , Pages 167-195
Abstract
Television is the most popular media in 21 century. TV serials are very popular among people as favorite genre and they attract many viewers compare with other TV program. In recent years the number of TV serials audiences has been increased significantly. In many cases in the world some TV serials which ...
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Television is the most popular media in 21 century. TV serials are very popular among people as favorite genre and they attract many viewers compare with other TV program. In recent years the number of TV serials audiences has been increased significantly. In many cases in the world some TV serials which is made in one country will be screened in other countries too.
In recent years Korean serials have been screened in Islamic Republic of Iran Broadcasting (IRIB) , of course these serials are so popular among Iranian audiences .so this research try to recognize what is the reasons of these popularity especially among youth and we try to seek the taste of audiences and their expectations of TV serials . In this paper we used cluster sampling and survey method.
The results have shown that 54/4percent of the sample seeks the Korean serials and 77 percent of them claimed that their family or relatives watch the serials too. Women more than men are interested to watch Korean serials however low educated people watch these serials more than high educated people . Although similarity between Iranian and Korean culture is one of the main reason that Iranian are fond of Korean serials.
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Volume 9, Issue 2 , August 2007, , Pages 171-197
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Volume 9, Issue 1 , May 2007, , Pages 171-193
Abstract
In contemporary world and after renewal of life of the Islamic thought, which is one of the accomplishments of blessed Islamic revolution in Iran, considering Mahdaviat as the essence of Quran, great prophet’s relatives(etrat) and top of honorable prophets’ vocation is increasing remarkably. ...
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In contemporary world and after renewal of life of the Islamic thought, which is one of the accomplishments of blessed Islamic revolution in Iran, considering Mahdaviat as the essence of Quran, great prophet’s relatives(etrat) and top of honorable prophets’ vocation is increasing remarkably. This process has heightened the regards to the evidences of appearance (zohur) in contemporary society.
Research in verses and narratives related to the evidences of appearance and the end-time period, and effort to extract shiite’s basic strategies in the periods of absence and nigh to the appearance, establish a new attitude in Mahdaviat and the end-time studies that can be called “Efficient Attitude to Mahdaviat”.
Requirements of the appearance and the end-time period can be imaged by investigating these narratives and evidences; it shows that the evidences won’t be emerged in a low level and in the form of sectional rebellion, or regional revolution or changing a political government. The range of this emergence is universal and it is deep enough to influence all angles of human life. And this means nothing just a downfall and transfer of civilization, and then, constitution of a godlike universal civilization. This attitude, alongside of efficient one, can be called “Civilized Attitude to Mahdaviat”.
In developing this concept and investigating historic literatures of civilization, the point is that each one has selected an idea as a pivotal concept of analyzing history and tried to analyze human civilizations history accordingly. On this course and in a Mahdavi attitude, it is a feasible effort to explain the idea of “right and lapsed contrast” as a pivotal concept in a well different observation to history and civilization.
Tooraj Rabbani; Fateme Shahroodi; Esmaeil Baniardalan
Abstract
In analysis and critique of “art”, Lyotard employs the "event" as a concept that attributes singularity, uniqueness, liberation from conventions and customs, indefiniteness, and instantaneity. In his opinion, events manifest themselves in ways that defy genre conventions and thus attest ...
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In analysis and critique of “art”, Lyotard employs the "event" as a concept that attributes singularity, uniqueness, liberation from conventions and customs, indefiniteness, and instantaneity. In his opinion, events manifest themselves in ways that defy genre conventions and thus attest to the unpresentable, as the main duty of a postmodern work of art. This qualitative and archival study, based on Abbas Kiarostami's meta-cinema works Close-Up (1990) and Through the Olive Trees (1994), seeks how events may represent the unpresentable. It revealed that the reviewed films had employed a variety of techniques, including technical interruptions in audio and video, as well as innovative narrative techniques that challenge the conventional and classic narrative form time and again, thereby integrating meta-cinema and the concept of Lyotard's event. As a result, the method of attesting to the unpresentable was studied as an intermediary of the event by creating a cinematic form that defies conventional filmmaking traditions and principles. It thus confirms the unpresentable as the main idea of Lyotard's views on art.
Habibreza Arzani
Abstract
Cultural diplomacy is a form of public diplomacy and soft power. Each country employs various methods and formats to establish cultural diplomacy. One approach to cultural diplomacy is selecting and activating cultural attaches and counsellors in the host country. A cultural attache is a diplomat responsible ...
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Cultural diplomacy is a form of public diplomacy and soft power. Each country employs various methods and formats to establish cultural diplomacy. One approach to cultural diplomacy is selecting and activating cultural attaches and counsellors in the host country. A cultural attache is a diplomat responsible for promoting and disseminating their country's culture in the host country, in line with the national interests of their own country. The selection of cultural attaches may be based on various patterns and criteria. The main focus of this current research is the selection pattern of cultural attaches of the Islamic Republic of Iran based on the concerns and expectations of international cultural governance officials in the Islamic Republic of Iran, with an emphasis on cultural diplomacy in England. Therefore, the aim of this research is to find a comprehensive and common criterion for the competency of cultural attache of the Islamic Republic of Iran abroad, which serves Islamic and national interests for our country. This research was conducted using qualitative methods and in-depth interviews with cultural officials in the international arena. The statements of heads of authorities, cultural officials, and the directives of Imam Khomeini and the Supreme Leader regarding foreign relations and international affairs are the sources of this article. The research findings are categorized into 214 components in 23 dimensions and 6 general domains (cognitive, planning/strategic, communicative/interactive, stylistic/methodological, managerial/executive, and advisory/guidance). The most important result of this research is the design of a competency model for cultural attache based on the expectations of the cultural governance system in 6 domains.
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Volume 13, Issue 17 , May 2012, , Pages 181-212
Abstract
The first step in this research we uses the library method, and finally, using surveys method for comparative study of trends and also how to use Facebook social networking among students of Iran and America. Researchers at the first step research most important databases in the world's and the collecting ...
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The first step in this research we uses the library method, and finally, using surveys method for comparative study of trends and also how to use Facebook social networking among students of Iran and America. Researchers at the first step research most important databases in the world's and the collecting research, then began coding data collecting. Categorization research showed that most research on Facebook has a population of American students, around three main axes are: That usage of Facebook users, Facebook and measure the impact of student attitudes towards Facebook. Analysis showed that create new relationships, maintaining the old relationships, looking for news, information and entertainment as the main reasons were identified to Facebook. In the second phase of research was found that the tendency for students to factors such as Facebook share news and information, freedom of association, free flow of information in the network, the ability to control personal information and Principles of equality in the network, was identified as reasons the tendency of Iranian Students for using Facebook.
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Volume 11, Issue 10 , August 2010, , Pages 183-213
Abstract
This article try to indicate statistical relation between students job problems and the effect of these kind of problems on their educational efforts and success, so we have used statistical methods as well as LISREL Software for this research . The research method which is used in this article is Factor ...
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This article try to indicate statistical relation between students job problems and the effect of these kind of problems on their educational efforts and success, so we have used statistical methods as well as LISREL Software for this research . The research method which is used in this article is Factor Analysis technique. The reliability and validity of dependent and independent variables are measured by SPSS statistical software, then we gave them name. Then by using Factor Analysis in LISREL Software we were able to confirm the Construct Validity as well as statistical relation between validities and indicators. Finally by using Goodness of Fit Test we were capable to confirm the relation between variables and the effect of independent variable on dependent variables.In this research we used Cochran formula then among 15939 student (the universe =15939), we have chosen 375 student (the sample size = 375) .Then we used Quota Sampling for choosing samples regarding available statistics such as gender and field of study in the university.The result has shown that bad performance of job creating organizations is the main reason that makes such a problem for students regarding to their future job, in the other hand, the capacity of student is not matched with the situation on marketplace. Hence discordance between universities and job creating organizations in marketplace will cause weakness in motivation as well as incapability on finding suitable job between students, so it will reduce perseverance and educational success between them. Therefore we suggest if we want to promote educational success and scientific competence among universities, we should have some major plans in large scale among economic and scientific organization so on the basis of it, we should harmonize performance of the job creating organizations in the marketplace with the capacity of accepting student in the universities.
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Volume 12, Issue 15 , December 2011, , Pages 189-223
Abstract
This article have been studied the representation of internal changes in1388 (2009) in Iran by BBCPersian. In this article we have tried to explore the dominant discourse represented, as well as the process and dimensions of making news by the channel, although we have attempted to explain ...
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This article have been studied the representation of internal changes in1388 (2009) in Iran by BBCPersian. In this article we have tried to explore the dominant discourse represented, as well as the process and dimensions of making news by the channel, although we have attempted to explain the methods which are used in the form of media professionals discourse as well as dimensions of hegemonic discourse of the media, to make induced discourses for audience. The main issues which have been made by BBC Persian in 1388(2009) are as followed: making believe that violations of both human rights and civil liberties has happened in Iran , making believe that the Iranian government are inefficient , trying to Strengthen the opposition and making deeper political divisions in Iran, treating Iran to read its nuclear program, seeing the election as the chance for changing the regime , trying to make the religious discourse weaker, making believe that BBC Persian is an objective media, making believe that there was a frude election in Iran, creating anti regime excitement among Iranian ethnics and religious minorities . In this article we try to explain these issues by investigating the program and news reports of BBC Persian TV Channel. It seems that the main indications of BBC Persian discourse toward Iran in 1388(2009) has been the legitimacy crisis of Islamic Republic of Iran and Iranian threats.
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Volume 12, Issue 16 , May 2012, , Pages 203-234
Abstract
Continuation of students political participation is one of the most important problems for Iran Islamic Republic System in forth decade of its political age. It seems that one of the influential factors to students’ political participation is type of their political culture؛ several factors play ...
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Continuation of students political participation is one of the most important problems for Iran Islamic Republic System in forth decade of its political age. It seems that one of the influential factors to students’ political participation is type of their political culture؛ several factors play role in formation of political culture, social investment is one of the most important of them. So according to this background, original base of the present study, address relation between social investment and students’ political culture in Iran. Methodology of the paper is based on survey, and through questionnaire data has been collected. Statistical population is MA students at the University of Isfahan. 120 students have been selected through systematic random for the study. We applied facial validity for the evaluation of questions, Cronbach’s alpha for the reliability of questions, and Pearson’s correlation statistical method for examining the hypotheses. result show that There is a meaningful relationship between social integration and limited political culture(r=-0.38), participation political culture (0.42), Subject political culture (r=-0.16), and There is a meaningful relationship between social security and limited political culture(r=-0.19), participation political culture (0.29 Subject political culture (r=-0.14), and There is a meaningful relationship between social security and limited political culture(r=-0.25), participation political culture (0.56), depended political culture (r=-0.16). The result show that every measure of social investment exceeds the political culture in limited and conditioned dimensions goes down and in participation dimension goes up. It can be said that there is a significant and inverse relationship between social investment and limited and Subject political culture and there is significant and direct relationship between social investment and political participatory culture.
Mahtab Razie; Ehsan Rahmani Khalili; Aliyeh Shekar beygi
Abstract
Lifestyle can be constructed in different people, cultures and societies because it is based on the lived experience and social, cultural and economic conditions of the individual members of the society. Generation Y, which in Iran is equal to the beginning of the sixties to the beginning of the eighties, ...
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Lifestyle can be constructed in different people, cultures and societies because it is based on the lived experience and social, cultural and economic conditions of the individual members of the society. Generation Y, which in Iran is equal to the beginning of the sixties to the beginning of the eighties, is influenced by the conditions of society in those two decades and has a different lifestyle from the generation before and after it. So now the question is raised, what is the meaning of the life style of women of the generation in Tehran? The method of this data theory is the foundation. The data required for this research is the result of a semi-structured interview with 21 young women living in Tehran who were part of the “Y” generation. The method of selecting the participants is purposeful and available and determining their number upon reaching the saturation stage has been specified. The findings of this research three central phenomenon "preferred individualism" and "economic independence" and" Selective cultural style"were chosen as central phenomena and the selective phenomenon of "generational expectations" was chosen as the main paradigm. One of the causes of this phenomenon is the modern attitude and the dominance of virtual discourse and Relative acceptance of structures, which results in the creation of a semi-traditional lifestyle and achieving the desired lifestyle. The women of the Y generation are different women from the previous generation. By making changes in the traditional lifestyle of the society, they have created a semi-traditional and semi-modern lifestyle. The most important characteristic of these women is their efforts to gain financial independence before marriage.
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Volume 10, Issue 6 , August 2008, , Pages 9-26
Abstract
Along the world changes and the consequences of era of modernity، the needs and demands of urban population regarding the quality and quantity of the city services and amenities have been rising. This issue plays an important role in changing the way and lifestyle of urban population. The ...
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Along the world changes and the consequences of era of modernity، the needs and demands of urban population regarding the quality and quantity of the city services and amenities have been rising. This issue plays an important role in changing the way and lifestyle of urban population. The present research has been conducted with the purpose of identifying the relation between city services and lifestyle of the citizens and in order to evaluate the role of city amenities on the lifestyle of the urban citizens. This research has been conducted using the survey method and the sample of 734 people inculding the head of households residing in the twentytwo districts ofTehran, or the informed members of the family who have been at least 18 years old. The results of the research showed; the citizens ofTehranenjoy less than average city amenities and use them less than avearge as well.On the average, the behavorial tendencies of the respondents regarding on the way of spending their liesure time, management of the body and other tastes are more traditional and has a far distance with modern style. Therefore, the lifestyle of citizen ofTehranis in the middle of the traditional-modern range and the tendency of most citizens is still towards the traditional methods. The findings confirmed the relation between the lifestyle and enjoying city services showed; the citizens who enjoy more of city services and use them more often, have a more modern lifestyle. The level of usage of city services has direct impact on lifestyle. Therefore, if the city services and amenities incease but along such increase the level of usage of these services does not increase, there will not be any change in the lifestyle of the citizens.
Aliakbar Aminbeidokhti- Navid Sharifi - Yahya Tavakkoli
Volume 14, Issue 24 , March 2014, , Pages 117-138
Abstract
Today, tourism plays an important role in all areas of the economic-social development. This paper studied the impact of tourism on university social capital based on a conceptual model with focuse on religious and cultural tourism as well as its role in social functions of students. This study was a ...
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Today, tourism plays an important role in all areas of the economic-social development. This paper studied the impact of tourism on university social capital based on a conceptual model with focuse on religious and cultural tourism as well as its role in social functions of students. This study was a descriptive, cross-correlation method. The statistical population consisted of all students participated in cultural and religious tours of Semnan University in the academic year 1390-1391. A total of 175 subjects were selected as sample using Morgan sample table and were picked by random sampling. For data collection a researchers' made questionnaire was used. Data analysis was done with confirmed factorial analysis. Findings indicate that cultural and religious tourism can have a positive impact on university social capital through its effect on students behavioral pattern, religiosity and gained experience.
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Volume 13, Issue 20 , February 2013, , Pages 143-168
Abstract
Rising of new media has developed a new era of media convergence. According to the “convergence culture”, new media is participatory media that users are content creator and participant. It seems change the culture of media consumption. The new type of TV use has created new TV audience that ...
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Rising of new media has developed a new era of media convergence. According to the “convergence culture”, new media is participatory media that users are content creator and participant. It seems change the culture of media consumption. The new type of TV use has created new TV audience that is multi-platform, participant, and active. This study followed the impact of the Internet on the TV in the age of convergence in relation to internet content production with a new type of TV use.
Using surveys in Tehran, these results were obtained: 65 percent of citizens are on-line content creator. The new type of watching television is influential among the audience. Also based on hypothesis testing, on-line content creation has a direct relation with multi-platform use, participation, and being active audience. This relationship represents unit convergence culture in the media. Internet has affected the television, not in decreasing its popularity; But in more interaction between traditional and new media.
sayed hamid reza alavi; mohammad sadegh basiri; Mahya Rafiee; fatemeh arabnejad khanuki
Abstract
The main function of the media is persuasion and obviously, the difficulty of persuading and influencing others cannot be overlooked. In the present research, a selection of methods and principles of persuasion from Islamic texts as well as texts of resistance literature have been extracted in ...
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The main function of the media is persuasion and obviously, the difficulty of persuading and influencing others cannot be overlooked. In the present research, a selection of methods and principles of persuasion from Islamic texts as well as texts of resistance literature have been extracted in a descriptive-analytical manner; The grounds have been laid according to discourse, the principle of impartiality, the principle of graduality and the principle of synchronicity, that are listed as four essential principles of persuasion. The methods of reasoning, comparison, questioning, allegory and simile, humor, repine, sanctification and the use of myths are among the suggested methods in this research which are recommended to be used according to the dominant discourse in the individual and social domain. Consequently, effective persuasion will be the result of the discourse that also affect the discourse itself. In addition, in cases where the use of these methods were not fruitful, to avoid the advancement of rival discourse, methods such as denunciation and controversy are suggested; these methods are considered complementary to persuasive practices.
