mohammad ali talebi; khalil mirzaeii; mohamad sadegh mahdavi
Abstract
Jokes are considered as examples of subculture in a society, and they represent different social meanings and concepts. Among them, gender jokes represent social attitude of the society toward gender category. As Iranian people in one hand, have the advantage of utilizing modern telecommunication tools ...
Read More
Jokes are considered as examples of subculture in a society, and they represent different social meanings and concepts. Among them, gender jokes represent social attitude of the society toward gender category. As Iranian people in one hand, have the advantage of utilizing modern telecommunication tools such as smart phones and therefore they use messaging apps such as Telegram and on the other hand, exchange jokes widely in this messaging apps. , these jokes should be studied and considered more than before. This study is a qualitative one and it uses a netnography as its methodology. By applying a social constructive theory, this study compares different gender jokes posted in messaging app namely Telegram. The results of studying jokes in three Telegram channels after filtering that were evaluated in June 2018 showed that 50% of jokes were gender jokes and considering their form, they were mostly verbal jokes; jokes related to women were almost twice as many as jokes related to men in all three channels. Topics of gender constructions for men were related to sexuality and for women they were related to gender stereotypes including "making fool of women", "excessive use of make-up", "eagerness to get married", "inability to drive", "being forced to do household chores", and "irritability". These concepts are somehow redefining women's social role in current social conditions.
Khadija SAFIRI; Zahra Shahrzad
Abstract
Using a thematic analysis on the jokes obtained via the mobile application “Otaghe Joke”, this research is to find the categories transferred between joke tellers and recipients, and describes the viewpoints through which major sociological approaches analyze jokes and humor contents. To ...
Read More
Using a thematic analysis on the jokes obtained via the mobile application “Otaghe Joke”, this research is to find the categories transferred between joke tellers and recipients, and describes the viewpoints through which major sociological approaches analyze jokes and humor contents. To do this, more than 500 jokes presented in the app -starting from a definite point of time and ending at the point when saturation was achieved- were coded and categorized to extract the main themes and provide a big picture of the overall situation of joke concepts. The results show that jokes - with their high influence on the pop culture - have been able to declare their intentions regarding religious contexts, challenging micro and macro powers, and criticizing social manners and behaviors. Side effects such as spreading betrayal, ethnic and gender elimination, emphasizing anomic situations, and acknowledging ethical bad habits have been also identified in the transferred theme contents.
