mohammad ali talebi; khalil mirzaeii; mohamad sadegh mahdavi
Abstract
Jokes are considered as examples of subculture in a society, and they represent different social meanings and concepts. Among them, gender jokes represent social attitude of the society toward gender category. As Iranian people in one hand, have the advantage of utilizing modern telecommunication tools ...
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Jokes are considered as examples of subculture in a society, and they represent different social meanings and concepts. Among them, gender jokes represent social attitude of the society toward gender category. As Iranian people in one hand, have the advantage of utilizing modern telecommunication tools such as smart phones and therefore they use messaging apps such as Telegram and on the other hand, exchange jokes widely in this messaging apps. , these jokes should be studied and considered more than before. This study is a qualitative one and it uses a netnography as its methodology. By applying a social constructive theory, this study compares different gender jokes posted in messaging app namely Telegram. The results of studying jokes in three Telegram channels after filtering that were evaluated in June 2018 showed that 50% of jokes were gender jokes and considering their form, they were mostly verbal jokes; jokes related to women were almost twice as many as jokes related to men in all three channels. Topics of gender constructions for men were related to sexuality and for women they were related to gender stereotypes including "making fool of women", "excessive use of make-up", "eagerness to get married", "inability to drive", "being forced to do household chores", and "irritability". These concepts are somehow redefining women's social role in current social conditions.
Roya Motamed Nejhad; Marzieh Esmaeeli Fallah
Abstract
Abstract Question of gender and woman in advertising is a controversial discourse. This subject among critics of advertising especially in western countries which misuse of woman is prevalent is very important. Stereotypical contacts and determind social conception from role of woman in society make ...
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Abstract Question of gender and woman in advertising is a controversial discourse. This subject among critics of advertising especially in western countries which misuse of woman is prevalent is very important. Stereotypical contacts and determind social conception from role of woman in society make this controversy. Regarding the influence of media productions especially advertising on culture, it is very important How to represent women in advertising and protective laws aiming to guarantee correct representation. In this this paper we tried to examine and evaluate the support of dignity of woman in the rules and regulations of existing commercial advertisements in a descriptive way and using the documentary and library study method. Purpose of this study is analyzing and evaluating of protections from woman statute in current advertising rules and regulations. The results indicate that in Iran does not enact a comprehensive law in this regard yet and despite suitable grounds in our jurisprudence and constitution, our country have no compiled rule in this regard. In the other hand current law also have no any effective and adequate executive guarantee. In existing study the situation of woman in rules regarding advertising analyzed.
Mohammad Reza Pouayafar; Maryam Mohammadi Akmal
Abstract
Popular novels which are available through the Internet are one of the symptoms of producing content on the cyber space that shows shifting pattern of usage of internet in Iran from one-way usage of the contents of websites and social networks toward producing various contents. What has done in this ...
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Popular novels which are available through the Internet are one of the symptoms of producing content on the cyber space that shows shifting pattern of usage of internet in Iran from one-way usage of the contents of websites and social networks toward producing various contents. What has done in this study is reviewing the popular novels of the most visited sites of this kind like "98ia" website. The main question of research is about representation of the sexual identity of young people in these popular novels. 24 novels from the most popular ones in this website have been selected using intentional sampling, and have subjected to qualitative content analysis. The results of the study showed that what those young writers have published in these novels, more or less showing the little commitment of young people toward limits and frameworks of traditional society in expressing gender identity in appearance, values, sexual views, and cross-gender behaviors. This little commitment, by a little difference among low and upper classes of the society, is recognizable. Young people of the new generation in the reviewed novels, are the ones with views, model of expressing identities, and cross-gender behaviors which in fact challenge the values of their previous generation. However, the content of popular novels of "98ia" show a dominant image of lifestyle among the upper classes of the society.
Khadija SAFIRI; Zahra Shahrzad
Abstract
Using a thematic analysis on the jokes obtained via the mobile application “Otaghe Joke”, this research is to find the categories transferred between joke tellers and recipients, and describes the viewpoints through which major sociological approaches analyze jokes and humor contents. To ...
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Using a thematic analysis on the jokes obtained via the mobile application “Otaghe Joke”, this research is to find the categories transferred between joke tellers and recipients, and describes the viewpoints through which major sociological approaches analyze jokes and humor contents. To do this, more than 500 jokes presented in the app -starting from a definite point of time and ending at the point when saturation was achieved- were coded and categorized to extract the main themes and provide a big picture of the overall situation of joke concepts. The results show that jokes - with their high influence on the pop culture - have been able to declare their intentions regarding religious contexts, challenging micro and macro powers, and criticizing social manners and behaviors. Side effects such as spreading betrayal, ethnic and gender elimination, emphasizing anomic situations, and acknowledging ethical bad habits have been also identified in the transferred theme contents.
Maryam Tafaroji Yeganeh
Abstract
The aim of this study is an investigation of type and amount of taboo application in Rosvaee, Asre yakhbandan, and Ab va Atash Iranian cinematic films. Taboos are words and expressions which have unpleasant meaning and the member of society avoids using them directly. This study wants to investigate ...
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The aim of this study is an investigation of type and amount of taboo application in Rosvaee, Asre yakhbandan, and Ab va Atash Iranian cinematic films. Taboos are words and expressions which have unpleasant meaning and the member of society avoids using them directly. This study wants to investigate the application of taboo and its relation with gender. This work is a kind of content analysis, corpus base study. The corpus of the study composed of actors/actress dialogues in these three films. 84 taboos were found which have been analyzed by content analysis with the help of SPSS and t-statistic used for investigation. The results show that among different kind of taboo, like general, animals, family and etc., general taboos have the highest rate of application and animals, family and disease have the lowest one. Besides, there is no significant relation between gender and the use of taboo. Which means the males and females used the same amount of them. But the only difference is about the type of taboos used by males and females. Females mostly used the animals, but males mostly used general taboos. Besides, males never used of taboo related to diseases.
Mohammad Mehdi Forghani; Seyed Easa Abdi
Abstract
This article is based on academic research entitled "The Representation of Women in Gender Jokes" which aims to examine the representation of women in jokes. In this study, due to the subject's qualitative aspects, discourse analysis has been used. For this purpose, twenty gender jokes were selected ...
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This article is based on academic research entitled "The Representation of Women in Gender Jokes" which aims to examine the representation of women in jokes. In this study, due to the subject's qualitative aspects, discourse analysis has been used. For this purpose, twenty gender jokes were selected out of more than a hundred cases and analyzed using the three-dimensional model of Norman Fairclough. The results showed that representation of women and girls in gender jokes is negative and ignoble compared to men and even boys. In these jokes, the representations of women are different to girls. Representation of women is affected by the stereotypes, traditional and patriarchal beliefs and partially media stereotypes. On the other hand, the representation of girls was largely influenced by media stereotypes. Also, the results reveal that the gender jokes have emerged from the patriarchy discourse and at the end lead to confirmation and reinforcement of this discourse.
