Ali Rabiee; Rezvaneh Erfani Hossein Pour
Volume 14, Issue 23 , December 2013, , Pages 171-194
Abstract
Media usage, as a form of cultural consumption, is the process of communicating with the media products and using the content to reach particular goals. The increasing accessibility and consumption of international TV channels in Iran and the competition between these channels and Iranian ones, is important ...
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Media usage, as a form of cultural consumption, is the process of communicating with the media products and using the content to reach particular goals. The increasing accessibility and consumption of international TV channels in Iran and the competition between these channels and Iranian ones, is important for media studies. Studying the audiences' readings, as well as content and organizational analysis, would be helpful to understand the hidden aspects of this subject.
Present paper is a try to understand Iranian students' readings of one of the programs in Voice of America TV channel: The Parazit. Applying the perception theory, we studied the functions and read the media content in different ways and, therefore, their consumption of political gratifications of their consumption. The results of the deep interviews with 15 students show that the youth opponent channels does not mean disagreement with whole positions of Islamic Republic of Iran. Instead, the critical approach of the Parazit to some public behaviors was interesting for them.
