Roya Motamed Nejhad; Marzieh Esmaeeli Fallah
Abstract
Abstract Question of gender and woman in advertising is a controversial discourse. This subject among critics of advertising especially in western countries which misuse of woman is prevalent is very important. Stereotypical contacts and determind social conception from role of woman in society make ...
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Abstract Question of gender and woman in advertising is a controversial discourse. This subject among critics of advertising especially in western countries which misuse of woman is prevalent is very important. Stereotypical contacts and determind social conception from role of woman in society make this controversy. Regarding the influence of media productions especially advertising on culture, it is very important How to represent women in advertising and protective laws aiming to guarantee correct representation. In this this paper we tried to examine and evaluate the support of dignity of woman in the rules and regulations of existing commercial advertisements in a descriptive way and using the documentary and library study method. Purpose of this study is analyzing and evaluating of protections from woman statute in current advertising rules and regulations. The results indicate that in Iran does not enact a comprehensive law in this regard yet and despite suitable grounds in our jurisprudence and constitution, our country have no compiled rule in this regard. In the other hand current law also have no any effective and adequate executive guarantee. In existing study the situation of woman in rules regarding advertising analyzed.
