Siavash Salavatian; Ahmadreza Derafshi; Hamidreza Javaherian
Abstract
Every country prefers to be a producer and exporter in any industry rather than being a pure importer. Actually, it is not about preference, it is about social and economical necessity to cultural industries. The mobile gaming industry as one of the entertainment industries has grown economically as ...
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Every country prefers to be a producer and exporter in any industry rather than being a pure importer. Actually, it is not about preference, it is about social and economical necessity to cultural industries. The mobile gaming industry as one of the entertainment industries has grown economically as well as in popularity all over the world in the last ten years. It is economically and socially necessary for Iranian mobile gaming companies to enter the global market as well. For this aim at first, we need to identify and analyze its current state. In order to archive this goal 14 experts including policy makers, researchers, mobile gaming activists, managers and media managers were being interviewed in this qualitative content analysis research. After three coding steps, 21 themes about status of Iran gaming industry were extracted from 450 raw codes and analyzed by SWOT technique. As a conclusion, four fields of strengths (such as high capacity of internal market, low costs of production and learning, …), weaknesses (including human resource management, science management, investment, …), opportunities (such as being more powerful than the other local competitors, strong cultural relationships with other local countries, …) and threats (including hard competition in the global market, sanctions set against Iran economy, …) identified and analyzed by SWOT matrix. The government should take on the role of policy maker in the game industry and lead it to international markets in order to get rid of the single-product economy, in partnership with the private sector.
Siavash Salavatian; saeid ghanbary; saber nouri moheb
Abstract
The aim of this paper is feasibility of crowdfunding in Iranian cinema and the recognition of requirements, barriers and capacities for its realization. In order to achieve the goal of the research, 31 cinema experts were selected among cinema experts in the country and open interviews were conducted ...
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The aim of this paper is feasibility of crowdfunding in Iranian cinema and the recognition of requirements, barriers and capacities for its realization. In order to achieve the goal of the research, 31 cinema experts were selected among cinema experts in the country and open interviews were conducted with them, based on theoretical saturation and targeted selection and snowball sampling,. These interviews were analyzed by qualitative content analysis method. The findings showed that capacities such as kindness of the people, high liquidity, people's interest in cinema, people's trust in celebrities, etc., and barriers such as high government involvement in cinema, corruption in the country, weakness of hardware and software infrastructure of cinema, distrust, lack of economic stability, the resistance of the trade union to change, the general ignorance and elite, and the inability to enter the bourse market by current cinematic companies, etc., to realize crowdfunding as a new method exists; The most important requirements for crowdfunding in the cinema is included the reduction of government intervention in cinema, set up bourse and investment funds, to raise awareness, industrial recognition of cinema, recognition of cinema by insurance and banks, implementation of copyright in the country, and so on. Based on the findings of this research, it can be concluded that ther exist the possibility of realizing the equity model as one of the rights of crowdfunding with the fulfillment of its requirements in our country; however, crowdfunding should not be used initially as an independent financing model, but it should be used as a complementary model.
Siavash Salavatian; Mahnaz Rohbakhsh; Ahmadreza Derafshi
Abstract
Cinema industry of Iran can benefit from opportunities of social media to advertise its products. In this paper, Delphi method was used to identify key factors on the marketing of Iranian cinema through social media in three phases. 18 members of specialists in fields of communications, media economics ...
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Cinema industry of Iran can benefit from opportunities of social media to advertise its products. In this paper, Delphi method was used to identify key factors on the marketing of Iranian cinema through social media in three phases. 18 members of specialists in fields of communications, media economics and marketing are gathered in the Delphi Panel. Finally, technical factors include "social media security" and "graphical quality of social media", content factors including "movie quality", "attractiveness of the teaser ", "posting attractive conversations", "The opinions of who saw the film", "opinions of Criticism and Cinema fans" and "The Presence of Cinema Stars", Process factors include "the correct choice of social media", "Social media reputation", "word of mouth marketing", "making groups of people interested in movies", "interaction and communication with users" creation a social page at the time of making movie", "knowing the audience", "playing behind the scenes of the movies", and "advertising by fans" and key factor in managing message, include "publication the correct information", were agreed between experts.
s s; s m
Abbas Naseri Taheri; Siavash Salavatian; Mosayyeb Aliakbarzade Arani
Volume 16, Issue 32 , March 2016, , Pages 69-92
Abstract
The aim of this article is analyzing the performance of two mainstream and rival media spectrum (ISNA news agency, Shargh daily newspaper and BBC Persian channel against Fars news agency, Keyhan Newspaper and IRIB newscast) in managing the news flow related to Isfahan Acid attacks on women during October ...
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The aim of this article is analyzing the performance of two mainstream and rival media spectrum (ISNA news agency, Shargh daily newspaper and BBC Persian channel against Fars news agency, Keyhan Newspaper and IRIB newscast) in managing the news flow related to Isfahan Acid attacks on women during October 16 to October 31, 2014. In this article, purposive sampling was done and for analyzing data, two methods of thematic analysis and quantitative content analysis were used. The results indicated that ISNA news agency was heading news streaming, while Persian BBC and Shargh daily newspaper were both trying to keep the news alive. Meanwhile, Fars news agency, Keyhan newspaper and IRIB news at the initial stages tried to keep silent and blackout the news and just after forming the news flow, they began to cover it. Such a delay in covering the news, besides passive and pro- government approaches as well as formal language were considered as the main reasons why this media spectrum failed to impact properly on managing this news stream.
