Mohsen Taheri Demneh; Abolghasem Ghiassi Zarch
Abstract
One of the most prominent aspects of future studies as a social technology is to visualize the desired future and design actions to realize that future. In order to shape the future social reality of intergroup spaces, we need approaches and tools that are mainly of the cultural element. They are rooted ...
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One of the most prominent aspects of future studies as a social technology is to visualize the desired future and design actions to realize that future. In order to shape the future social reality of intergroup spaces, we need approaches and tools that are mainly of the cultural element. They are rooted in the common symbolic history and values of a community. One of the most important of these elements is myth. In this article, first, using tradition of qualitative research by relying on the method of reflection and observation, the role of myth in constructing future mental images has been explained. Then, the two series of TV “Aab Pariya” (Water Fairy) and “Mahalleh ye Gol o Bolbol” (Flower and Nightingale Neighborhood) are analyzed using the mythical critique method to examine the media's capacity for recreating myths. The results of this study show that the mass media, as one of the cultural bottlenecks, have a high capacity to use myths to visualize the collective good future. But the important thing is to understand the archetypes. It is also an attempt to continually recreate the myths in the story; Stories that today's and tomorrow's generations can communicate with them.
