majid shoaraye nejati; صدیقه ببران; Meghdad Mehrabi
Abstract
Commercial and managerial perspectives consider transmedia as a response to changing market conditions that have disrupted traditional business models and value creation methods. It marks the beginning of new approaches where audience satisfaction takes precedence. On the other hand, transmedia storytelling ...
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Commercial and managerial perspectives consider transmedia as a response to changing market conditions that have disrupted traditional business models and value creation methods. It marks the beginning of new approaches where audience satisfaction takes precedence. On the other hand, transmedia storytelling can be regarded as a business model for media producers have closely examined the current state of converging markets and made it their goal. Within the recent decade, with the advent of digital media and discussions surrounding media convergence, the need for research in the field of transmedia has been more pronounced than ever before. In this study, we seek to explore the concept within Iranian media productions by conducting a theoretical synthesis of convergence and transmedia storytelling and by examining the challenges related to its implementation. This analysis aids media producers and stakeholders in crafting content resonates with the preferences and requirements of their audience. The research methodology involves qualitative research and data collection through semi-structured, in-depth interviews with experts in the field of new media. The findings are categorized into eight main themes and seven sub-themes through content analysis. Based on the results, the challenges of establishing and expanding transmedia storytelling in Iranian media productions include monopoly, failure to produce content tailored to audience preferences, the level of media convergence and transmedia storytelling in Iran, inadequate and inefficient infrastructure, legal constraints, regulatory body diversity, lack of a participatory culture, absence of intellectual and moral property laws, and copyright issues, as well as neglect of the private sector.
hamideh Khaleghi Mohammadi; Sedigheh Babran
Abstract
AbstractAccording to UN statistics, it is estimated that the number of elderly people will be more than double by the year 2050 and it would increase from 841 million to 2 billion. One of the most important issues, like other periods of life in old age, is lifestyle. In this period of life people would ...
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AbstractAccording to UN statistics, it is estimated that the number of elderly people will be more than double by the year 2050 and it would increase from 841 million to 2 billion. One of the most important issues, like other periods of life in old age, is lifestyle. In this period of life people would use media content like other ages and even more as they have more free time. Using media could help them to find and choose better lifestyle and information . In aging time the changes in media coverage could open new window for elderly, and help them to achieve their goals. The researcher used the existing internal standard model for the elderly lifestyle that includes 5 dimensions of prevention, physical activity, recreation, entertainment and sports, healthy eating, stress management and social and interpersonal relationships. In this study, a descriptive correlational and descriptive survey strategy was used. The statistical population is all citizens of Tehran who are at least 60 years old. The results showed that the media play a role in the dimensions of prevention, healthy nutrition, and social and interpersonal relationships. However, they did not have a significant effect on physical activity, recreational, entertainment, sport and stress management.
